22-05-2017 09:07 via marketingweek.com

Instagram, Facebook, Aston Martin: Everything that matters this morning

Instagram integrates direct response ads within its popular Stories function
As it continues to evolve its Stories function, Instagram is now testing direct response ads for the Snapchat-esque feature.
It means consumers who look at ads in Instagram Stories can now be prompted by brands to sign-up for a service or install an app.
SumUp, an e-payment device company, has launched an ad on Stories that prompts people to swipe up to sign up for its service. According to Instagram, wh
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