Ikea: Criticism of campaigns that champion diversity only pushes us on

Ikea has been running its ‘The Wonderful Everyday’ campaign for the past four years and credits it with bringing more personality and understanding of what the brand stands for to the UK market. And it says a big reason it has been successful is its focus on diversity.
The company’s most recent TV spot, ‘Hooray! To the Wonderful Everyday’ features a family celebrating life’s small victories and simple pleasures. Created by agency Mother, it has been widely pra