How Liverpool FC looks to ‘compete at the highest level’ both on and off the pitch

Mohamed Salah celebrates after scoring from the penalty spot. Photo by John Powell/Liverpool FC via Getty ImagesLiverpool is in the running to break a near three-decade drought and secure its 19th league title, its first since the introduction of the Premier League.
And while success on the pitch no doubt bolsters Liverpool’s marketing activity and provides it with a positive narrative, everything it does must extend beyond match days if it is to tap into its growing global fan base.