How Cancer Research UK is preparing for GDPR

There are now less than nine months to go until the EU’s General Data Protection Regulations come into force and yet many marketers are still in the dark about the potential impact.
Research released just last week by the World Federation of Advertisers found 70% of brand owners do not feel marketers at their organisations are fully aware of the extent of the laws, and just 65% expect to be fully compliant when the GDPR comes into force in May 2018.
Cancer Research UK, however, is one of t