Going beyond the trend: The movements influencing design in 2019

En vogue typefaces. Fashionable photographers. Shiny new mediums and technologies. On-trend colours. You’ll see these littered through every ‘hot design trends’ piece doing the rounds this time of year.
These fashions come and go and do of course have a huge influence on the directions brands choose to take with their content. But design doesn’t need to be ‘on trend’ to land well. The latest trend won’t be right for the huge range of brands, causes and p