Feel Chris Hemsworth’s sweat: has Netflix made the strangest billboard ever?

For action sequel Extraction 2, the streamer has created a giant poster which allows people the opportunity to touch the A-lister’s sweaty faceFor some time now, the movie industry has been desperate to locate the next big technological surge; the one leap forward that will bring in audiences like it was the good old days. For a while it looked like this would be 3D, but the resurgence soon fizzled out. Other advances, like Cineworld’s Screen X and 4DX, are hampered by the dual facts