Facebook on why marketers should start their Christmas advertising earlier

Almost half of Facebook users complete their Christmas shopping in November, according to Ian Edwards, Facebook’s head of comms planning for Northern Europe.
Speaking today (17 October) at a IAB Digital Upfronts event, he suggested many marketers are leaving their Christmas plans too late.
According to Edwards, 40% of Facebook’s UK mobile users have already finished their Christmas shopping by November, with 41% of mums on the social network finishing their shopping within the same t