Diet Coke sales overtake classic Coke as the soft drinks giant navigates the sugar tax

Diet Coke sales have overtaken classic Coca-Cola with sales figures showing that the low-sugar variant’s rebrand has had an impact, although the company still faces the challenge of returning to long-term growth.
The soft drinks giant saw an instant boost in Diet Coke sales in the week after the rebrand, with sales hitting £10.9m in the week ending 24 February 2018, ahead of sales of classic Coca-Cola at £10.76m, according to figures from market research company, IRI.
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