Diageo, Direct Line, alcohol ads: Everything that matters this morning

Subscriptions for UK streaming services leapfrog pay TV
UK streaming services such as Amazon, Netflix and Sky’s NowTV has overtaken pay TV services for the first time, marking a major shift in the TV industry.
According to a new report by Ofcom, the number of UK subscriptions to the three most popular online streaming services – Netflix, Amazon Prime and Sky’s NOW TV – reached 15.4 million in the first three months of this year.
During the same period the number of subsc