28-03-2024 19:24 via theguardian.com

Dementia is not a living death – I’m very much alive | Letter

Willy Gilder thinks the Alzheimer’s Society latest ad campaign is a mistake and would like to see it withdrawnThe chief executive of the Alzheimer’s Society has sought to justify its new ad campaign, The Long Goodbye, by saying that it “tells the unvarnished truth about the devastation caused by dementia”. It isn’t a truth that I, as a person with Alzheimer’s disease, recognise. The ad shows a family mourning their mum, and saying that she died several times i
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