Carlsberg aims to reverse declining sales with premium rebrand

Carlsberg is relaunching its Carlsberg Export product in a bid to ‘premiumise’ the brand and fight declining lager sales.
The beer brand says this is the “first step” towards revitalising its Carlsberg flagship brand with the relaunch, planned for February 2017, accompanied by a £15m marketing push designed to connect with millennial drinkers.
The campaign will celebrate the brand’s Danish heritage and tap into consumer demand for authenticity and the trend t