Can loyalty exist in the grocery sector?

Although consumers may have a favourite supermarket, more often than not convenience and location win out. In fact, new research finds that around one in six shoppers have switched their main supermarket over the past 12 months calling into question loyalty in the grocery sector.
The study, of over 1,500 shoppers by retail marketing agency TCC Global, reveals that 16% of shoppers have switched their main store over the past year and 39% say it wouldn’t matter to them if the