Amazon U.S. online market share estimate cut to 37.7% from 47%

EMarketer Inc., among the most widely cited sources for estimates of U.S. online retail sales, says it now expects Amazon to account for 37.7 percent of online commerce this year, the Information reported Thursday, down from a prior estimate of 47 percent.An Amazon spokesman said EMarketer reached out to the company’s analyst relations group after Chief Executive Officer Jeff Bezos disclosed that independent merchants accounted for 58 percent of gross merchandise sales on the retail site -