This Will Drastically Change The Way You Shop- Forever

Seasons, schmeasons. Thanks to retailers' see-now, buy-now strategy, waiting is so 2015. Gratifying or just greedy? Fashion News Editor Maxine Eggenberger charts fashion's latest phenomenon. The new model of shopping means you can get your hands on your favourite pieces just minutes after they've hit the catwalkPsychoanalysed store layouts, strategically placed products and an ever-important presence on social media; retailers are forever coaxing us to buy, buy, buy, with many of us not giving t