This Is What ASOS Really Stands For

Erm, WHATSo it was only last week we found out that River Island used to be called something totally different (click here and your whole life will change), and now we’ve had another high street store name revelation. This one concerns the meaning of ASOS, otherwise known as the biggest etailer in the world (or our world, at least).
Granted, some of you may already know what the name stands for, but 90% of the Look office is still in shock. In shock that from 2000 when the site first launc