How The John Lewis Ad Might Have Helped Matt Terry Win The X Factor

Craziest conspiracy theory yet?Could the John Lewis advert be what swayed the vote for Matt?Matt Terry won The X Factor on Sunday night, fair and square. But that’s not to say the vote wasn’t close.
In fact, this year’s competition is being pegged as one of the closest yet, with only 8% in it between Matt and finalist Saara Aalto. And some people have the weirdest theory as to how Matt triumphed.
And it’s all about the John Lewis Christmas advert.
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