Could This Be The Best H&M Brand Ever?

YES.On Wednesday, we found out that none other than J.W. Anderson would be designing a high street collection for Uniqlo, and now Swedish massive H&M has announced the launch of new brand, Arket. Best week ever? We think so.
Arket, which translates to ‘sheet of paper’ in Swedish, will join the likes of Cos, & Other Stories and Weekday as one of H&M’s brands, and will cater for men, women, children and home. 004001-940224 Regent Street, London Our first store opens l