The Analytical Marketer: Meet SAS's Adele Sweetwood - City A.M.

City A.M.
The Analytical Marketer: Meet SAS's Adele Sweetwood
City A.M.
As the data economy proliferates, firms are collecting greater and greater volumes of the stuff – especially marketing departments, faced with a new, fragmented, multi-channel world. But raw data alone is useless – the way it is processed and analysed ...