25 revisited: Inside Adele's record-breaking campaign - Music Week

25 revisited: Inside Adele's record-breaking campaign
Music Week
To say the music industry was crying out for Adele when she made her much-anticipated comeback in late 2015 would not be an overstatement. In the year prior to the release of 25 on November 20, not one album had cracked even 100,000 first-week sales.