KFC's winning strategy: Stop chasing Gen Z specifically

KFC's winning strategy: Stop chasing Gen Z specifically KFC is deliberately rejecting the industry's obsession with Gen Z. The fried chicken chain's global redesign targets all generations instead, a contrarian bet that's starting to pay off. According to Christophe Poirier, who is the global chief concept officer at KFC, "Gen Z won't stay Gen Z forever. At some point, the...