27-02-2021 09:00 via theguardian.com

“Where are the next Tom Cruises?”: how the internet changed celebrity

In our social media-saturated society, modern fame has become fragmented resulting in a galaxy of stars vying for our attentionModern Toss on fameWho is the most famous person in the world? According to Google – top of “1,040,000,000” answers – is Dwayne “The Rock” Johnson, the wrestler turned movie star whose brand of brawny justice can be seen in Jumanji, Moana and the Fast & Furious franchise. If this doesn’t seem totally impossible, it feels mudd
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