ASOS commits to responsible messaging around Buy Now Pay Later products

ASOS has been working with Klarna since 2017 (Picture: Rafael Henrique/SOPA Images/LightRocket via Getty Images)ASOS has become the first retailer to commit to best practice around marketing Buy Now Pay Later products such as Klarna, thanks to the the #regulateBuyNowPayLater campaign.The campaign was launched in June 2020 by Alice Tapper, the founder of Go Fund Yourself, an online platform that makes personal finance relatable and is dedicated to helping people take control of their money.It cal