Propellic publishes the first behavioral study on AI visibility in travel

Propellic, the leading travel marketing and advertising agency, has published The state of AI visibility for travel, a behavioral study of how travelers research, trust and book trips with AI. It’s the agency’s second study of AI in travel. Its 2025 research, From Search to Purchase, examined how AI was changing every stage of travel booking inside Google AI Mode. This year’s study widens the lens to more AI tools, with each traveler free to use whichever they AI tool already h