Hotels Don’t Have an AI Problem. They Have an Adoption Problem.

HiJiffy, the AI-powered Guest Communications Platform for hotels, launched today From Imposed to Owned: The Guide to Hotel AI That Sticks, a white paper arguing that the industry’s growing scepticism around AI isn’t a rejection of the technology itself, but of how it is being sold, implemented and managed.
When HiJiffy surveyed hoteliers for its 2025 white paper, 86% said AI automation had already helped them save time on routine, repetitive work. What has changed, HiJiffy argues, is