Zane Lowe kicks off Apple's 24-hour radio stream in endearingly niche style

Quirky DJ’s show is almost identical to his former BBC Radio 1 slot, suggesting Beats 1 is intended to be an experimental rather than a mainstream station“All right man, we’ve gotta kick this whole thing off at some point.” Uttered just after 5pm UK time on the world’s first global, 24/7 radio station, Zane Lowe’s characteristically conversational opening bon mot might have found itself committed to history books, had listeners who tuned in early not heard 45 minutes of Brian Eno’s