Xiaomi: It's China's Apple, though you've probably never heard of it

Western brands scoff that Chinese mobile manufacturer Xiaomi just copies them, but Charles Arthur sees genuine innovation The easy way to think of Xiaomi is as a Chinese smartphone maker which mimics Apple’s designs. But that would be wrong. It’s a narrative that was enunciated by Apple’s head of design Jonathan Ive, who when asked about the company last October was blunt: he “didn’t see [the similarities in design] as flattery” and called the superficial similarity in appearance of