With Its $10,000 Watch, Apple Has Lost Its Soul

Apple, which had pioneered the category of the personal computer, was barely staving off bankruptcy. In August of that year, Jobs would accept $150 million from Bill Gates’s Microsoft, money which kept Apple alive but made Microsoft look like less of a monopolist. Jobs strove to bring the old spirit of Apple to the laggard corporation. Apple is the most famous company in American business for good reason.