24-07-2023 19:47 via theguardian.com

Will Elon Musk’s X rebrand help Twitter soar to new heights?

Analysts question whether Tesla boss will manage to turn around platform with plans for ‘everything app’X marks the spot: the many fellow fans of Musk’s favourite letterWhen Elon Musk tweeted “the bird is freed” as he bought Twitter last year, it was presumed he was referring to liberating the platform from its figurative shackles. Now he has booted the brand out of the nest altogether.Musk’s announcement on Sunday that he was rebranding Twitter as X is the la
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