Why YouTubers are feeling the burn

From fashionistas to popular scientists, YouTube’s top video stars are crumbling under the relentless pressure of producing new content for the siteWhen Lucy Moon sat down with her therapist to discuss why she was feeling so low, she was on top of the world. A burgeoning career as a YouTuber was in mid-bloom: her subscriber count – an important metric on the site, and a sign of a creator’s popularity – was booming, and offers of work and brand tie-ins were rolling in. But