Why won't Apple tell us iPhone 7 pre-order numbers?

Apple will not be releasing iPhone 7 pre-order numbers, a first for the company.However, the company predicts it will sell out of the iPhone 7 even before pre-orders begin.In a statement to CNBC, Apple said it would not be releasing data about iPhone 7 pre-orders because that info "is no longer a representative metric for our investors and customers." Apple continues, explaining that the iPhone 7 will be in short supply since the company increased its distribution network to many more stores acr