Why the guy who changed his name to 'iPhone 7' is cooler than you think

You might think you love your iPhone 7, but you definitely don't love it more than one Ukrainian man who recently made a great sacrifice to get one: giving up his very name.  SEE ALSO: iPhone 7 and iPhone 7 Plus: the review The possibly-too-hardcore Apple fan, formerly known as Olexander Turin, actually changed his name to iPhone Sim (sim means "seven" in Ukrainian) to win an iPhone 7 from a local electronics store.  An Apple iPhone 7 costs about $850 in Ukraine, so when the store offe