Why no one noticed the UK's latest anti-piracy campaign

In August, a new anti-piracy campaign aimed at highlighting the impact of illegal downloads and streaming media sites launched, with an animated television ad and a range of public arts projects. You can be forgiven for not noticing -- it seems very few people have.
The clumsily named GetItRightFromAGenuineSite.org aims to dissuade customers from using dodgy online services. To that end, it curates a list of legitimate providers offering video, music, ebooks, games