Why is buying an Apple Watch such a massive fuss?

You can’t actually purchase an Apple Watch in an Apple Store, only in a few high-end boutique shops. And the resulting experience is a pretty awkward oneBuying an Apple Watch is a strange experience. At least in the opening few months, it’s tricky to even do at all: you can’t simply walk into a shop with £300 and walk out with a watch. Instead, at least in Apple Stores, you book an appointment, arrive for a 15-minute “fitting”, and, at the end of it all, walk over to an iPad to o