Why Elon Musk’s cull of Twitter ‘verified’ blue ticks could prove costly

End of ‘lords & peasants system’ may help business in short term but risks sustainability if it leads to loss of trustTwitter’s aristocracy is no more. Last year, Elon Musk described the verification process as a “lords & peasants system” and on Thursday he deployed the guillotine. Feudalism has now given way to capitalism: money gets you status.In a long-threatened cull, famous names including Cristiano Ronaldo, Beyoncé, Kim Kardashian, JK Rowling and