Why brands like Pebble keep coming back to Kickstarter

The smartwatch developer is just one creator returning to the crowdfunding site long after they’ve been kickstartedWhen the Pebble smartwatch returned to Kickstarter to raise funds for a third iteration, the Pebble Time, it rapidly broke every record the crowdfunding site had going, hitting its funding goal 17 minutes after launch.The fundraising period isn’t even over for the watch, and yet it’s already the highest-funded project on the site, by a comfortable margin. As I write this, it�