Who will win the battle of the enterprise giants?

IntroductionThe war over the consumer is at an end. The winners have been declared and the dust is settling: smartphones and tablets are winning, traditional PC sales are declining and Apple, Google and Amazon reign supreme. All of the large consumer-facing technology startups that originated in Silicon Valley are ageing – Apple is over 30 years old, for example – and breaking into the market is becoming harder and harder, to the point where the focus has shifted elsewhere.The social web has