What Your Avatar Says About You

Whether I’m bashing orcs with a battle-axe or rallying with a friend in Nintendo Wii tennis, my digital doppelgänger is always a black guy with cool glasses, a big smile, and a curly fro. That’s how I look in real life, and that’s how I design my virtual avatars to appear. Those features key other players into how I look, and according to new research, potentially provide insight into my personality. ...