What the new App Store changes mean for developers and users

Major changes are coming to the App Store. Later this fall, developers will be able to buy search ads for keywords in the App Store (similar to what Google already does). But the biggest news is that app subscriptions are expanding to all app categories. In the past, Apple has offered subscriptions for apps that provide access to subscription content (Netflix, Spotify), news (think The New York Times ), certain types of cloud services (Dropbox, Evernote) and for other services such as dating app