What do we do about deepfake video?

Deepfake – the ability of AI to fabricate apparently real footage of people – is a growing problem with implications for us allThere exist, on the internet, any number of videos that show people doing things they never did. Real people, real faces, close to photorealistic footage; entirely unreal events.These videos are called deepfakes, and they’re made using a particular kind of AI. Inevitably enough, they began in porn – there is a thriving online market for celebrity