Volvo to launch online car sales in marketing shift

By Laurence Frost PARIS (Reuters) - Volvo Car Corp said it will start selling vehicles online as it rolls out new models to compete with German luxury rivals such as BMW. The Swedish carmaker, controlled by China's Geely , will gradually introduce web sales and spend more on digital advertising, it said as it outlined changes to its global marketing strategy on Monday. "The plan is to have all our car lines in all our markets offered digitally," Volvo sales chief Alain Visser said