Twitter outperforms on ads for BuzzFeed's election livestream
Twitter said it was able to deliver more viewers than promised to advertisers on an election night livestream, good news for the microblogging site as it tries to ward off growing competition for ad dollars from Snapchat and Instagram. Twitter Inc partnered with BuzzFeed to host their election night broadcast on Tuesday and attracted major advertisers, including Paramount Pictures, Amazon’s “Man in the High Castle,” Activision Blizzard’s “Call of Duty,” Johnni
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