'Too big to fail': why even a historic ad boycott won’t change Facebook

The company has survived previous seemingly existential crises with little damage to its monarchical structureOn the evening of 13 July 2013, a few hours after George Zimmerman was acquitted over the fatal shooting of 17-year-old Trayvon Martin, Alicia Garza logged on to her Facebook account and typed a phrase that would change the world: “#blacklivesmatter”. A few minutes later, she posted again: “Black people. I love you. I love us. Our lives matter.”That Facebook playe