Time will tell: only 1% of Britons own a smartwatch

Consumers fail to see the need to buy yet another gadget while they remain expensive and with questionable purpose, Ipsos Mori finds
Apple, Google and even Microsoft do not usually face a battle in getting consumers to use their products, but 2015 could bring just such a challenge. Each of the technology giants will have a smartwatch available by next year, even though there is less than overwhelming demand from the public for such a device. Continue reading...