'This is my name': businesses called Alphabet react to Google’s rebranding

Google restructuring pushes companies’ search results right down the page – with alphabet.com, owned by BMW, reviewing ‘trademark infringement’One day after Google’s reorganisation under the umbrella brand Alphabet, you have to dig through three pages of internet search results just to find a single reference to an alphabet of any other kind – and when you do, you find Alphabet, a fleet-car services company owned by German auto giant BMW.
The Google rebrand surprised BMW, according t