They're people, not end-users: why the tech industry must ban buzzword bingo

Introduction and the millennialsPower to the end-users! Forget natural language processing algorithms – most of the tech industry has no clue about natural language. In my long career as a tech journalist I've received so many press releases and sat through hundreds of PowerPoint presentations about so-called life-changing gadgets where the supposed audience were openly called consumers or end-users.That won't surprise anyone – both archaic terms are hard-wired into tech-speak – but it's g