The fall of Quibi: how did a starry $1.75bn Netflix rival crash so fast?

Jeffrey Katzenberg’s short-form content platform has struggled to make an impact with bad reviews, lack of interest and legal issues swirlingNearly three months ago, in early April, the $1.75bn content experiment known as Quibi lurched from its rocky, much-maligned promotional campaign into full-scale launch. The service offered a tsunami of celebrity-fronted shows segmented into “quick bites” (hence, “qui-bi”) of 10 minutes or less – a Joe Jonas talkshow, a d