Substack: how the game-changer turned poacher

It started as a newsletter platform for unknown writers. Now it is becoming a media giant in its own right – with many of the problems it was supposed to avoidIsabelle Roughol was done with her day job at LinkedIn and was ready to start something of her own. She quit in early 2020 and launched Borderline, a podcast and newsletter aimed at “defiant global citizens”, and to help her build it she became an early user of a new online service: Substack.Substack has marketed itself a