Study: Kids are getting their first smartphone at age 10

A new report shows that the average age for a child getting their first smartphone is now 10.3 years old. TechCrunch obtained the data from an unreleased report from Influence Central, a marketing agency. The data comes from the agency's larger ongoing study of about 500 women and their buying habits across the United States. 500 people is quite a small sample size, so it's worth taking the data with a grain of salt. The women were asked to answer 70 survey questions about their purchases, inclu