06-01-2015 11:57 via feeds.theguardian.com

Spotify has six years of my music data, but does it understand my tastes?

The streaming music service has a ‘taste profile’ for every user, so what kind of data is it building up, and how can it be used?“So, what kind of music do you like?” It’s one of the hardest questions to answer in a social situation, especially as you get older and your tastes diversify.Whenever I’m asked, I tend to end up mumbling a mish-mash of genres and artists. But here’s an alternative question: what kind of music does Spotify think I like? It should know, after all. Continue
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