Social media analyst Emily Hund: ‘We can never know the truth behind an influencer’s seeming authenticity’

Today influencers sell ideas about science and medicine as well as products. But the integrity on which their status rests, says the US author, is as unknowable as the algorithms that push their contentIn the early 00s, Emily Hund dreamed of a career as a journalist at a glossy fashion magazine. But after internships with New York media companies and having witnessed falling circulations and redundancies, she switched to studying one of the catalysts for these changes: social media and the influ